Stop Optimizing for ROAS. Start Maximizing Contribution Margin.

Digital Media Management for 7 and 8-Figure D2C Brands

Most agencies celebrate a 4.0 ROAS while your bank account stays flat. We dive into your unit economics to forecast spend levels that maximize bottom-line profit, not just dashboard metrics.
Book a Profitability Audit

PRETTY GOOD AT:

Measurement & Forecasting

  • Scaling Profitably
  • Incrementality Testing
  • Reporting & Data Analysis
  • Conversion Tracking

Media Buying

  • Meta Ads
    (Facebook & Instagram)
  • Google Ads
    (PMax/Shopping, Search, YouTube)
  • Product catalogs and feed optimization

Creative Strategy

  • Persona Research, Motivators, & Emotional Tension
  • Creative Briefs for Direct Response Video
  • Landing Page Testing & Optimization

Platform-Reported ROAS Doesn't Pay Your Bills. Contribution Margin Does.

Some agencies optimize campaigns to make dashboards look good. We optimize for the number that actually matters*: how much profit each dollar of ad spend generates after accounting for COGS, shipping, and all variable costs.

We model your unit economics, align on MER and nCAC targets, and structure campaigns that prioritize margin preservation over platform vanity metrics.

*But hey if you're funded and just need yolo growth, LFG.

Incrementality Testing That Proves Every Dollar's Value

Attribution is a gray area at best. Measuring clicks never tell the full story.

That's why we validate channel performance with geo holdout testing: clean measurement that shows spend in, revenue out, without relying on flawed attribution windows.

You'll finally have defensible proof of incremental lift for every channel, including underutilized ones like YouTube that your current tools can't accurately measure.

Accelerated Creative Testing Cycles That Generate Actionable Insights

Slow creative testing kills momentum. We run structured ABO testing campaigns on Meta to generate learnings in 7 days, not 14+.

Combined with creative performance dashboards and regular strategy sessions (supercharged by our proprietary persona research tools), you'll have a continuous pipeline of winning concepts scaling into your evergreen campaigns - all guided by data-driven messaging frameworks, not guesswork.

You Work With Us, Not an Account Manager

When you sign with us, you get direct Slack access to the senior strategists running your campaigns. No handoffs to junior reps. No "let me check with the media buyer" delays.

We become part of your team. Daily comms, weekly check-ins, and monthly strategy sessions where we discuss performance, profitability, and next moves together.

What, that's it? Where's the rest of the website?

Yeah, that's it.

But most agency websites have a bunch of SEO-optimized service pages.

If you found us by searching "best marketing agency ever" on Google, that’s awesome, but we're hoping you heard about us from a friend or colleague. IYKYK.

Surely, you have an About Us page with the headline "Not Your Typical Agency", pictures of the team members drinking in the office, calling yourselves "Rockstars", and throwing out hashtags like #workhardplayhard and #agencylife, right?

It's on the list.

What's it like to work with you guys?

Can you at least do that cool connected dot thing that shows that you work with "big data"?

Fine.